“It is worth remembering the famous quote from Carl Sagan: ‘Extraordinary claims require extraordinary proof.'”
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What do you think when you read headlines such as these?A percentage of people would like to click through, but many more people, especially when particularly busy or distracted, would browse right past.
The issue is belief. Or put another way, credibility.
via Why Your Best Headline Could be Too Powerful | Copyblogger.
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