Tips for content marketers, copywriters and bloggers.
The three elements of highly effective content
If you want to create great content — the kind that gets shared, that attracts customers and potential business partners, and that moves your audience to take action — you need to do three things.
You need to write something useful.
You need to write something that’s appealing and easy to digest.
You need to make occasional offers to take the action you’re looking for.